MARKETING

Marketing without a strategic plan is a lot like building a house without a blueprint.  In the end, no one's happy with the results.  It is at times like this that experience counts... it counts in knowing "what to do" and, equally important, "what not to do".

That's why The Intellect Group begins with a look at the whole picture.  Who are your best customers?  What is the best way to reach them?  We can help answer these and all of your questions so the process can be simplified and understood by all involved.  Defining and prioritizing objectives, knowing what to expect from a test, and so much more combine to give your program the blueprint it needs to succeed.

Services include:

 Grassroots Marketing:  Grassroots marketing involves all things marketing, non traditional.  For centuries, the faith, minority and entertainment markets have utilized these unique marketing strategies to integrate and permeate their messages throughout their respective markets.  Now, you can use these strategies.  Find out more...

 Live Marketing:  Live marketing is the engagement and stimulation of the senses in a uniquely personal brand experience.  It puts brands together with the right people, in the right place, in real time.  Find out more... 

 Event Creation, Marketing & Management:  The Intellect Media Group creates and manages events for our clients; and then leverages these events and experiences to create great awareness and response to your company's brands, products or services.  Find out more...

 Faith Events:  Position your brand at the hundreds of faith based conferences, concerts and  events        that occur each year.  Watch your market share and customer loyalties grow.   Find out more... 

 Sponsorship Management & Activation:  For companies looking to leverage sponsorships, there is no shortage of opportunities.  Music, sports, summits, conferences, community events, social causes and the arts -- all provide opportunities to raise awareness, capture market share and make a brand stand for an exciting experience or a great feeling, not just a product.  We position our client's strategic dollars in the premier events, festivals, conferences and summits specific to the emerging market you are targeting.  Find out more...

 Search Engine Marketing Management:  Search engine marketing can be one of the most effective and efficient ways to drive targeted traffic to your web site - and it's usually less expensive than other marketing tactics.  Find out more...   

 Tele-Marketing Management:  Connect with your target markets utilizing proven outbound marketing strategies.  Our expertise in Customer Contact Management, Business Process Outsourcing (BPO), On Demand Contact Center and Direct Mail technology can help improve your service, quality and revenue objectives in the trillion dollar universe.   Find out more...  

 Direct Mail Marketing Management:  Direct mail is one of those things that's easy to do — but hard to do well. When it is done right, though, direct mail is one of the most effective marketing tools available to businesses and non-profits, regardless of the industry.  Find out more... 

 Infomercial Publishing:  Through a partnership with The World Christian Times, you can communicate your company's complete messages, news, propositions, and call to actions in a special 8, 16, or 32 page special edition utilizing the brand equity of a well respected faith based brand.  Your special edition can be distributed to your target faith market anywhere in the USA, Europe or Africa.  Find out more...

ADVANCED CONSULTING & ADVISORY SERVICES

These specialized consulting and advisory services provide unique opportunities for building awareness for your brand in the emerging markets.

Services include:

 Virtual CDO (Chief Diversity Officer) / Marketplace Compliance:  Diversity has become a strategic business imperative.  It is not just a race and gender initiative anymore.  We ensure that our client partners are marketplace compliant from the perspective of (a) partnering with leaders and brands in emerging markets, (b) generating new dollars in those markets and (c) controlling niche markets that their competitors don't have the insight or guts to consider.  Find out more...

 Idea Generation:  Welcome to our Think Thank.  Our one or two day Think Tank sessions are refreshing to any major project or company.  We don't just help you create outside the box, we help you create a new box.  We deliver intellectual information, relationships, and resources that assist you in accomplishing your organization's primary goals and addressing the immediate needs of a specific project or agenda.  Find out more...

 Creative Workships and Labs:  Introduce the viability of these markets to your organization utilizing our top industry experts - including Paul Lauer (CEO, Motive Marketing), Mark Wilson (CEO, Ryla Teleservices), Garrett Mullins (VP, Ryla Teleservices), Melanie Few (Results, Inc.), Kelly Robinson (CEO, Vision Connectors) & Rodney Sampson.

SOME RELEVANT APPLICATIONS FOR OUR SERVICES

 Consumer marketing
 Movie and film marketing
 Conference, festival & event marketing
 Corporate services
 Corporate community communications
 Company launches
 Organizational awareness
 Fundraising
 Database development
 New donor acquisition
 Creating new marketshare
 Legacy development
 Ministry and church marketing
 Non-profit marketing
 Product marketing
 Public relations management